…. and everything to do with SWIX, as it turns out!
In 2010 Mammut Sports Group AG of Switzerland sold Toko to Swix Sport, and renamed the company Toko-Swix Sport AG! New packaging will show the new owner if you look close.
Toko-Swix
With that purchase, Swix now controls 90% of the United States Ski Wax market….. thats not a typo – 90%!!
A brief history of Toko: [so you can sound really smart at that next Alpine Gala event!]
Toko was founded in 1916 in Switzerland as a household cleaner / chemical company named “Tobler & Co.”. In 1933, the name was abbreviated to Toko. [again nothing to do with Japan :)]The new company name became the brand of the first ski wax product they produced. Mammut acquired Toko in 2003 after a series of ownership changes.
So far, the product lines have not changed significantly. I do think the dominance of Toko-Swix in the US market is interesting, however.
Well, a great conversation topic if nothing else……
